Boutiq
Built inFramer
A minimal fashion online store for clothes and accessories: large photography, generous white space and a simple path from collection to cart.

01 The brief
A store where the photos sell
A full-screen image and one line, “Where style meets sophistication”, open the page and lead straight to the collection. Minimal design lets the clothes and accessories do the talking.
02 My role
Design, structure and build
Design and development happened together, straight in Framer. I planned the shop structure and built the store there, including product pages that come from the CMS.
03 Decision
Quiet and editorial
Plenty of white space, small refined type and a restrained palette keep attention on the product and the people wearing it.
The trade-off: almost no decoration, so the quality of the photos has to carry it. The layout leaves them room.

04 Decision
A short path to the product
Each collection card shows the model name and price, so a shopper can decide before opening the page.

05 Build
Built in Framer
Products are CMS items: each one gets its own page with features, size, good-to-know notes and related products, without a new layout.

06 Result
A complete store
A full online store, ready to fill with your own products.
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