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Boutiq

Built in
Framer
  • Framer template
  • Design & development
  • 2025

A minimal fashion online store for clothes and accessories: large photography, generous white space and a simple path from collection to cart.

Boutiq website, first screen

01 The brief

A store where the photos sell

A full-screen image and one line, “Where style meets sophistication”, open the page and lead straight to the collection. Minimal design lets the clothes and accessories do the talking.

02 My role

Design, structure and build

Design and development happened together, straight in Framer. I planned the shop structure and built the store there, including product pages that come from the CMS.

03 Decision

Quiet and editorial

Plenty of white space, small refined type and a restrained palette keep attention on the product and the people wearing it.

The trade-off: almost no decoration, so the quality of the photos has to carry it. The layout leaves them room.

A short brand statement next to a single photo.
A short brand statement next to a single photo.

04 Decision

A short path to the product

Each collection card shows the model name and price, so a shopper can decide before opening the page.

Collection cards pair a product shot with a lifestyle photo.
Collection cards pair a product shot with a lifestyle photo.

05 Build

Built in Framer

Products are CMS items: each one gets its own page with features, size, good-to-know notes and related products, without a new layout.

A product page: details, size and related products.
A product page: details, size and related products.

06 Result

A complete store

A full online store, ready to fill with your own products.

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